Technology-advanced lipstick, app created by Esōes Cosmetics to help prevent date rape, domestic violence


LAS VEGAS (WLS) — A Las Vegas woman has created a “life-saving” lipstick to help people in date rape and domestic violence situations.

“Abusers are smart and a lot of them are career criminals,” said Esoes Cosmetics CEO Joy Hoover. “They literally are in relationships in order to control and violate.”

Hoover told KTNV she was inspired by the loss of her husband’s late mother, Marsha Hoover.

“Her final words were in a 911 phone call. She was experiencing violence her entire life,” said Hoover.

Hoover said she launched the protective lipstick and an app for women who can’t get the help they need.

Hoover said she believes her mother in law could have been saved with this product.

“Not only for her but our little girls who are 5 and 9 years old. Just to be able go out and feel safe and confident,” said Hoover.

The app looks like a regular cosmetic website but with a press of a button, the safe mode can be activated with customized instructions to loved ones or police.

The lipstick case contains small test strips. A drop of alcohol will notify the user if their drink is safe.

“These drugs that are utilized are very easy to get and if they are used, it only takes about 13 minutes for that drug to metabolize into the person’s body,” said Hoover. “You can right away actually push the button on the base and this button is Bluetooth connected, it goes right to the app.”

On average, more than 1 in 3 women and 1 in 4 men in the U.S. will experience rape, physical violence, and or stalking by an intimate partner, according to the National Coalition Against Domestic Violence.

“What we really want to do is stop this in its tracks. We know not every sexual and domestic violence occurs with drug facilitation, but we know it happens a lot. And so we really want to see this from all sides of sexual and domestic violence. It’s a nuanced issue,” said Hoover.

Copyright © 2022 WLS-TV. All Rights Reserved.





Source link

Leave a Reply

Your email address will not be published.

How Miles Teller Totally Broke Royal Protocol Meeting Prince William and Kate Middleton Mila Kunis Reveals Why She and Ashton Kutcher Don’t Close Bathroom Doors at Home With Kids Khloe Kardashian and Tristan Thompson Were Engaged for 9 Months Before Paternity Lawsuit Selena Gomez Speaks Out About Kindness After Hailey Bieber’s Tell All Interview Shane Warne’s child, Jackson, shares recordings of ‘harmful ladies despising’ powerhouse Andrew Tate: ‘I really do concur with a couple of the things he says’ Kate and William to greet Americans ‘sleeping on the streets’ amid US visit ‘He said “take your bra off”… I was 15’: Supermodel Kate Moss reveals in unflinching detail how she fled a photoshoot in tears after being targeted by fashion industry predator as a teenager How to get early access to the MultiVersus open beta – usnewspress Gunman kills 3 people in Indiana mall shooting, police say Top 10 sizzling sex secrets to Spice Up Your Sex Life Stellantis Announces Termination of Jeep Venture With China’s GAC Memphis police thwart potential mass shooting at arena: Officials 4 dead after argument between 2 groups leads to shooting at north Harris County apartment complex, sheriff says US soprano, offended by blackface, pulls out of Italy opera 10 Top Romantic Getaways in New Jersey Ricky Martin’s Attorney Says Allegations of a Sexual Relationship with His Nephew Are ‘Untrue’ 8 Best Semiconductor Stocks To Buy Amid a Global Chip Shortage : USA Le’Veon Bell Reflects on Lost Season With Steelers in Retirement Post Updates on Tiger Woods from Round 1 of The Open PETE ALONSOI’M DEALING W/ ‘PRETTY BAD PTSD’… Over March Car Crash